Saturday, April 7, 2018
115 Years Ago - Regarding a Bay Colt Horse
1) The post card is published by Edward H. Mitchell from San Francisco. Edward H. Mitchell was one of the earliest and most prolific postcard publishers in the United States, and he was a San Franciscan. Cards bearing his name as publisher have been used, collected and studied since the end of the nineteenth century – the dawn of the Golden Age of Postcards. Several extensive checklists running to over three thousand entries have been compiled and updated. Mitchell published very early cards – colored vignettes – that were printed in Germany. He was publishing undivided back cards from a Post Street address before the earthquake and fire of 1906 destroyed his printing operation and much of San Francisco. He continued to work out of his home until he built a plant and warehouse on Army Street. From there he published thousands of divided back cards including many views of San Francisco and the West, series on the Philippines and the Hawaiian Islands, high quality real photo views, comics, artistic designs and a series of early exaggerations of California fruits and vegetables. He printed cards for himself and other publishers, most notably to promote the 1915 Panama Pacific International Exposition. Collectors and researchers of all Mitchell cards cannot help but feel a personal link with the publisher because he identifies himself on each of them as “Edward H. Mitchell”– not “... Company,” not “... Inc.” just Edward H. Mitchell.”
2) Contained in the postal cancellation is an advertisement for the upcoming WORLD'S PANAMA PACIFIC EXPOSITION IN SAN FRANCISCO IN 1915. It was ostensibly advertised as a celebration of the that fact that the recently opened Panama Canal would connect the Pacific world to the rest of the world through the canal. Being a train post card blog spot, I have to mention that the C. P. Huntington, the first steam locomotive purchased for the Southern Pacific Railroad, was included in the exhibits.
3) If you look carefully at the cancellation mentioned in number 2, above, the I in SAN FRANCISCO is spelled with an exclamation mark !