Saturday, August 17, 2013
You Can Trust a Post Card Picture! Can’t you?
When you turn the card over and read the message on the back, you realize that you can trust a post card picture. The message says, “When travelling on the Limited this is one of the first scenes the tourist gets of Southern California. It is exactly as pictured.” So, there we have it. Someone travelled on “The Limited” into Southern California and verified that the picture on the front can be trusted. Hmmmmm.
The post card was published by the Western Publishing & Novelty Co. Los Angeles, Cal. The Metropolitan Post Card Club of New York City tells us that the company existed in Southern California from 1932 until the 1970s. They were a publisher and distributer of California related tourist materials and postcards.
It was printed by (or the picture was taken by) Theo Sohmer. There is a very long an extremely interesting history of Theo Sohmer written for the South Jersey Post Card Club’s newsletter in October of 2006. I recommend that you read page 3 of the newsletter, which can be found here: http://sjpostcard.com/ARCHIVES/2006PDF/102006/McClintock.pdf
The nutshell version is that Theo Sohmer was a prolific photographer for a newspaper who took pictures of many parts of California and sold his photos to the Western Publishing & Novelty Co. He had so many pictures that he even designed a logo for his copyright. You can see it in the upper left corner of the post card.